Founded in 1997, OHbaby! is an Austin, Texas-based multi-channel retailer, specializing in women's and children's clothing, jewelry and home decor. What started out as a favorite baby shower gift, became a business that has grown up to become the largest specialty retailer of Barefoot Dreams products in the country. OHbaby! has continued to expand beyond gifts for baby, and now offers women’s apparel, accessories and other “must-haves” coveted by celebrity moms and fashionistas everywhere.